Hey I'm Farha!
A London-based senior designer with over 13 years of experience creating meaningful experiences that shape how we interact with technology. With a passion to solve problems & aim to have happy users and clients! I have experience in UI, UX, print, branding at small agencies, established brands and corporate companies.
My work sits across branding, web design, and product-focused design. Sometimes that means shaping an identity from scratch, other times it’s refining an existing system so it works better, scales properly, and feels more intentional.
01
Brand Identity
Helping teams define a clear visual and verbal direction, from logos and typography to systems that stay consistent as the brand grows.
02
Web Design
03
Product Design
04
Design Systems
I’ve had the pleasure of working with some amazing people, companies and several exciting brands. Below are a few brands I’ve created content for.
Meta
Senior Designer
2022 — 2024
Microsoft
Senior Designer
2020 — 2022